Internal comms strategies & support
Turning complex challenges into clear messages that your people understand
The bigger your organisation grows, the harder it becomes to align everyone behind the same goals and initiatives
You know it’s a lot for your team because even you’re struggling to keep up.
But finding the right message to inform and reassure them isn’t always easy, especially when you’re speaking to leaders, managers, and employees all at once.
Up to now, you’ve been piecing things together, often leaning on team members who already have a full calendar of work and hoping something sticks.
But, when the demands mount up, yet another transformation programme is launched, and good people start to move on, it hits you: this ad-hoc approach isn’t just failing—it’s actively hindering the growth of your organisation.
You’re already suffering the consequences of ineffective communications, and with more change ahead, you can’t risk it remaining the weak link that disconnects your teams from the goals that drive your organisation forward.
Why your internal comms matters
$8.9 trillion is lost globally from disengaged employees
(Gallup)
Your internal comms needs to be more than a well-intentioned newsletter sent out every fortnight
It should be a strategic asset that bridges the gap between what is done and what is said across your organisation.
Internal comms planning
Introductory call
A free 30 minute video call
We’ll meet to talk through your internal comms needs. I’ll help you identify the support that will make the biggest difference and if I’m the right fit to deliver it.
Internal communications consultancy
Internal communications clarity call
A focused, high-impact session to troubleshoot and solve a specific internal comms challenge you’re facing.
We can cover
- Instant clarity on a comms issue holding you back
- Sharper messaging for an announcement, update, or briefing
- Boost employee engagement, so employees feel informed and involved
- Aligned leadership messaging to remove confusion
- Project comms boost before momentum is lost
- Roadblock removal in a campaign or initiative
- Root cause of low engagement uncovered
- Expert review of a comms plan before launch
Ideal if you want
Honest feedback on your comms campaign, to run an idea past an internal comms expert, advice on how to shape or structure your team, approaches to help you tackle a tricky stakeholder.
Change communications
Project-based comms support
Bring me in to guide your organisation through a project or period of change with an internal comms strategy that connects people across roles and levels to deliver on your organisation’s priorities.
We can cover
- Ensuring clarity, consistency and inspiring trust during a period of change or transformation
- Internal comms audit and employee listening to uncover what your people really think and feel
- Review which internal comms channels are working and what’s not inside your organisation
- Establishing a comms function through making the case for investment, building the team, and setting up the structures for ongoing internal communications
- Communicate your vision into something employees understand and get behind
- Develop a clear, practical, and actionable internal comms strategy for your organisation
Ideal if you want
Fixed-term internal comms support that’s scoped and priced upfront, so you know the brief, the investment, and the impact before we begin.
Strategic partnership
Ongoing comms support
Onboard me as your strategic comms partner, here to oversee and implement a strategic approach to your organisation’s internal comms. My role will be to understand the logistics of your organisation—your employees, your C-suite, and your business objective—so I can develop and deliver an internal comms strategy that drives results.
You'll access
- Trusted advisory support, working alongside senior leaders and the C-suite to ensure every piece of communication lands as intended.
- Long-term, consistent, and reliable internal comms expertise, without adding to your headcount.
- A partner who immerses themselves in your organisation, cares about its success as much as you do, and takes the time to truly understand your employees.
- Retained, strategic support that’s flexible to your needs and budget so every comms activity drives measurable, lasting impact against your objectives.
Ideal if you want
Consistent, retained support that drives measurable impact and keeps your comms activity aligned with organisational objectives.
Instead of asking,
“What do you want to talk about?”,
I’m here to tell you
“These are the issues we need to address”
That’s why I start every project with an audit to understand the inner workings of your organisation and where your comms is falling short.
These findings, paired with my understanding of your team, will guide my strategy forward.
My internal comms strategies are evidence-based and built around your business goals. When we work together, you’re not hiring a box-ticker, you’re partnering with a strategic collaborator who understands the levers that drive productivity and profit in your business.
I’ll work alongside your team to shape the communications that moves those levers and delivers results.
Why your internal comms matters
Change initiatives that prioritise communication are up to seven times more likely to succeed
(Prosci®)
What we can collaborate on
- Internal comms strategy
- Change communications
- Employee listening & audits
- Channel reviews
- Establishing comms functions
- Leadership messaging
- Campaign and project-based comms
In addition to tailored support for any other communications challenges you’re facing
What internal comms support can do for your organisation
Increase clarity
Ensure consistency
Build trust
Inspire alignment
Maintain momentum
Boost engagement
Employee satisfaction rises as people feel informed and valued
Why your internal comms matters
60% of employees don’t understand their company’s strategies and goals
“Emma's strategic insight is exceptional. She has the rare skill of taking high-level concepts and making them relevant to a wide audience, particularly a dispersed workforce”
“She knows what’s important for people to hear and how to weave messages together that are engaging and purposeful—it’s never a tick-box exercise for her.”
–Senior director, water industry
“What sets Emma apart is her ability to translate complex business challenges into clear, compelling communications strategies”
“She makes the complex simple—whether navigating large-scale transformation programmes or strengthening day-to-day employee engagement. Emma doesn’t just create communications; she creates understanding and drives genuine behavioural change.”
–Pete Holland, Director
Frequently Asked Questions
What budget do I need to invest in internal comms support?
Because every organisation is different, I adapt my services to meet your project and budget needs. In our initial free introductory call, we’ll discuss where your internal comms are today and determine which level of support is right for you.
What size organisations do you work with?
I support organisations of every size. Whether you’re a start-up establishing your first internal comms strategy or an established corporation seeking project-specific support, my services are designed to meet you where you are and deliver the support you need.
How long do we need to work together?
The length of our partnership depends on your internal comms requirements. I support organisations through short-term projects, longer-term retained partnerships, and one-off consultation sessions. If you’re unsure what level of support is right for you, book a free introductory call and we’ll explore the best fit for your organisation’s current situation.
Will you work with existing teams?
Yes! I enjoy working as an extension of an existing team. My experience working with multidisciplinary teams enables me to seamlessly immerse myself and quickly adapt to the structures and processes you have in place.
Can you help train our existing team?
Yes, if you’re looking to upskill your existing team, training is something I can assist with as part of my project-based or ongoing comms support. Or, if you’re looking to bring in a permanent, skilled internal comms practitioner, I can step in as an internal comms hiring manager. Either way, my focus is on ensuring you have the capacity and capability to ensure long-term success for your team.
Book a free introductory call to discuss how I can support this process.
Can you help me make the case for investing in internal comms?
Yes, I can work with you to audit your existing internal communications, identify risk and opportunity, and craft a compelling case for why your organisation requires specific internal comms support to achieve its objectives.
Work together
Your people deserve to know their efforts matter, and you deserve to hit next quarter’s goals (and the ones after that)
Partner with me to make sure the messages you’re sharing matter—that they’re reaching the right people, resonating with them, and driving your organisation’s goals forward.